Issue - meetings

Advertisement consent: installation of one externally illuminated "McDonald's" letterset, one externally illuminated "Golden Arch" to front elevation, one non illuminated sign to rear elevation, and 6 non-illuminated parking signs - at 94 – 102 High Street, Rickmansworth.

Recommendation: that advertisement consent is granted subject to conditions.

The application was for advertisement consent for installation of one externally illuminated "McDonald's" letterset, one externally illuminated "Golden Arch" to front elevation, one non illuminated sign to rear elevation, and 6 non-illuminated parking signs - at 94 – 102 High Street, Rickmansworth.

The Planning Officer reported that there were no updates and presented illustrations of how the proposed scheme differed from that which had previously been consented at the site, highlighting that the key differences were that the new scheme proposed removal of the projecting sign and yellow vinyl ‘Golden Arch’ applied externally to glazing, to be replaced with a smaller externally illuminated ‘Golden Arch’ to the front fascia.

Committee members asked questions about the detail of the application which were responded to by officers.  The Committee’s discussions included the following:

·          A committee member expressed the view that the previously consented hanging sign had been more in keeping with the character of the High Street Conservation Area.  Another committee member considered that the new scheme was more in keeping with the High Street due to the removal of the large vinyl ‘Golden Arch’ and its replacement with a smaller, more discreet version.

·          Officers advised that consent of the new scheme would not preclude the applicant potentially also including elements of the previously approved scheme.  However, it was understood that this was not the applicant’s intention.  Committee members agreed that an informative should be added requesting that only one grant of advertisement consent is implemented.

Parish Councillor Diana Barber spoke on the application.

Councillor Nelmes moved, and Councillor Lloyd seconded, that advertisement consent be granted subject to conditions and the addition of an informative requesting that only one grant of advertisement consent is implemented. On being put to the vote this was carried, the voting being 8 in favour, 0 against, 2 abstentions.

RESOLVED: that advertisement consent be granted subject to conditions and the addition of an informative requesting that only one grant of advertisement consent is implemented.

Advertisement consent: installation of one externally illuminated "McDonald's" letterset, one externally illuminated "Golden Arch" to front elevation, one non illuminated sign to rear elevation, and 6 non-illuminated parking signs - at 94 – 102 High Street, Rickmansworth.

Recommendation: that advertisement consent is granted subject to conditions.

This item was with withdrawn from the agenda prior to the meeting.